Helping feed the pastures for brand growth for generations to come...

A team you can trust

With over 25 years as an industry leader we have a wealth of experience, key insights and recommendations that we can share with your business. With sustained clientele who openly testify to the value we add to their business on a daily basis.

Who we have helped

  • Gillette Fusion launch in to the Australian market was considered the most successful field execution globally for the P&G business. Distribution results of 100% were achieved...

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  • Frucor Beverages grocery work across the first 6 months of 2009 saw a clear focus on driving off location displays and promotional effectiveness to ensure that stock levels remained high...

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  • Procter and Gamble have identified a number of products in the OLAY range that are susceptible to theft in store due to their size and value. Counterpoint was engaged to implement 'clam packs'...

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  • Counterpoint has been working with Pig in Mud to launch their new range of portable "Doggy Doors" that can be fitted in to any standard sliding door. This involved creating a new category...

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  • Pampers Nappies is a global brand and was yet to be launched in to the Australian market place. In September, Proctor & Gamble and Counterpoint combined to launch ten new lines...

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Partners in brand development

At Counterpoint we offer cost effective solutions to everything from brand development and account management, through to in store selling and merchandising. Brand Partnership is what we are all about and we understand the importance of the coal face and delivering on the category and marketing strategies of your business and brands.

Whether it is Townsville, Tuggerah, Timbuktu or The Rocks, we have team members there to represent your products and brands. If it's coverage, speed to market or concise and up to date information that you need then come and talk to us.

At the forefront of territory management, sales strategies, in-store information and systems, we can deliver and integrate from end to end. Our teams use wireless technology in the field, we maintain our own software and systems and our reporting can be accessed electronically through the web or received in file format. We even manage POS inventory and installation, run electronic ordering systems and can work with you on your logistics and warehousing.

So when you are ready for your next partnership to drive your company, brands and products, then click on the 'contact us' link on the left hand side of the page.

 

Latest News

New Web Reporting Interface

December 2009

For some time the IT department has been working on a new interface to our web reporting system. We are happy to announce that this has completed internal testing and has gone live in December. There are several new feat...

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Virginia Decrue wins Woolworths Merchandiser of the Year!

November 2009

Congratulations to Virginia for winning this award in Victoria, in Area 4.2. Her territory is one of the biggest in Victoria with at least 3 of the states top 10 trading stores. She was presented the award by Darren Wise...

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New State Manager for Counterpoint

October 2009

Nathan Gridley has joined the Counterpoint team in the role of State Operation's Manager for Vic/Tas/SA. He has held roles in all facets of the market place through working for retailers, suppliers and service providers ...

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