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Our merchandisers are all
equipped with portable handheld computers. They use these
to organise their work day, record results in store and
communicate with the office. Typically, product launches
require new lines to be cut in on shelf, and this involves
recording the number of facings, aisle, shelf location
and other data.
If there is a problem with
a product the merchandiser will fix this at shelf level, then record it on the device. Out of Stocks, Ticket Issues, Facing decreases
are handled this way. In addition, Promotional compliance (eg Gondola End Promotions) are recorded on the device.
The data is syncronised nightly to our national database.
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To match our sophisticated in-field technology we have a web-based reporting system which is online 24 hours a day. Using
a standard web browser you can run reports which analyse results in a variety of ways.
There are reports for summary/'top line' view, and others
to get down to full detail. Additional features include drill down
by State, Chain, Store and further by Category or Product. We also have bar chart reports based on historical data, enabling easy trend analysis.
You can print or export reports as PDF, Excel or Word documents.
We are proud of the fact that this system is very simple to operate.
We use the same system internally to manage our own people and their work.
Using this system, you will feel 'in control' and aware of the true story about your products at the shelf level. |
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The Counterpoint offices all have a sophisticated video conferencing system. These facilities are available to our clients at
a nominal rate.
We have found this to be of great benefit, not only because it saves money when compared to travel expenses, but also
because we can have a meeting of relevant people at almost any time. Through this SONY system, we can display powerpoint presentations
or product closeup video. |
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Counterpoint Marketing & Sales has a culture of using the best technology to get the job done. For example, we have been using Electronic Document Interchange (EDI)
systems for years, which allows us to take electronic orders without re-keying.
In a number of our systems, we have written solutions in house.
This gives us the ability to be flexible with a variety of requirements, such as writing custom reports or collecting new kinds of data.
We have set up a number of Business-to-Business systems with our clients, and are always enthusiastic about optimizing workflow and processes.
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