Data Analysis and Reporting

Counterpoint is able to utilise the latest in technology and reporting to gather insight and knowledge. We have the ability to use the external reporting tools such as Nielsen and Aztec and to also use our own in house applications to provide our clients with up to date and concise information. Our field teams are providing in-store information on a daily basis and this data can be accessed through a number of web-based reporting suites to give our clients a clear edge on their competitors.

  • Aztec and Nielsen scan data
  • In-house application for data reporting
  • Export to Excel or other file formats
  • Crystal and Sequel Server functionality
  • Dashboard and graphical representations
  • Integration with client back end systems and applications

Who we have helped

  • Gillette Fusion launch in to the Australian market was considered the most successful field execution globally for the P&G business. Distribution results of 100% were achieved...

    > Read More

  • Frucor Beverages grocery work across the first 6 months of 2009 saw a clear focus on driving off location displays and promotional effectiveness to ensure that stock levels remained high...

    > Read More

  • Procter and Gamble have identified a number of products in the OLAY range that are susceptible to theft in store due to their size and value. Counterpoint was engaged to implement 'clam packs'...

    > Read More

  • Counterpoint has been working with Pig in Mud to launch their new range of portable "Doggy Doors" that can be fitted in to any standard sliding door. This involved creating a new category...

    > Read More

  • Pampers Nappies is a global brand and was yet to be launched in to the Australian market place. In September, Proctor & Gamble and Counterpoint combined to launch ten new lines...

    > Read More

Latest News

New Web Reporting Interface

December 2009

For some time the IT department has been working on a new interface to our web reporting system. We are happy to announce that this has completed internal testing and has gone live in December. There are several new feat...

> Read more

Virginia Decrue wins Woolworths Merchandiser of the Year!

November 2009

Congratulations to Virginia for winning this award in Victoria, in Area 4.2. Her territory is one of the biggest in Victoria with at least 3 of the states top 10 trading stores. She was presented the award by Darren Wise...

> Read more

New State Manager for Counterpoint

October 2009

Nathan Gridley has joined the Counterpoint team in the role of State Operation's Manager for Vic/Tas/SA. He has held roles in all facets of the market place through working for retailers, suppliers and service providers ...

> Read more