POS Management

The management of POS from the design and production through to the execution in store is one of the most effective ways of communicating a brand to the consumer. Counterpoint understands the importance of having the POS designed with the in-store execution in mind and then executing in-store in accordance with the category and marketing strategy.

We have the ability of storing POS for later use and dispatching it either direct to store or even to the field personnel's address so that it can be taken in to store and used within minimal time frames. We pick, pack, ship and execute more than 10,000 pieces of POS every month and have a dedicated mail room, storage facility and team that carry out this process.

POS management is not a 'profit centre' for our business but rather a service that we provide that adds significant value to our clients in being able to communicate with their target consumers at the coal face.

  • Installation in store
  • Storage of POS nationally or on a state by state basis
  • Pick, Pack and Ship of POS to individual stores or field personnel
  • PDA in-field ordering capability for POS
  • POS design and manufacture

Who we have helped

  • Gillette Fusion launch in to the Australian market was considered the most successful field execution globally for the P&G business. Distribution results of 100% were achieved...

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  • Frucor Beverages grocery work across the first 6 months of 2009 saw a clear focus on driving off location displays and promotional effectiveness to ensure that stock levels remained high...

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  • Procter and Gamble have identified a number of products in the OLAY range that are susceptible to theft in store due to their size and value. Counterpoint was engaged to implement 'clam packs'...

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  • Counterpoint has been working with Pig in Mud to launch their new range of portable "Doggy Doors" that can be fitted in to any standard sliding door. This involved creating a new category...

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  • Pampers Nappies is a global brand and was yet to be launched in to the Australian market place. In September, Proctor & Gamble and Counterpoint combined to launch ten new lines...

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Latest News

New Web Reporting Interface

December 2009

For some time the IT department has been working on a new interface to our web reporting system. We are happy to announce that this has completed internal testing and has gone live in December. There are several new feat...

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Virginia Decrue wins Woolworths Merchandiser of the Year!

November 2009

Congratulations to Virginia for winning this award in Victoria, in Area 4.2. Her territory is one of the biggest in Vistoria with at least 3 of the states top 10 trading stores. She was presented the award by Darren Wise...

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New State Manager for Counterpoint

October 2009

Nathan Gridley has joined the Counterpoint team in the role of State Operation's Manager for Vic/Tas/SA. He has held roles in all facets of the market place through working for retailers, suppliers and service providers ...

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