Communication
Counterpoint utilises a large number of communication systems. Just some examples of the existing formats that are used on a daily, weekly and monthly basis are as follows:
- Our PABX supports a voice mailbox for all merchandisers and includes group voicemail send, which is very useful for getting the word out to the field quickly. This is in addition to the voicemail box that is standard to the mobile phone service that is in the PDA
- Management staff has email capability through devices such as Blackberry and iPhone and can process emails on the go
- Documents are delivered to the field electronically via the in house built software and also on the web site (through the use of eForms)
- Between our state offices we have a VPN (Virtual Private Network) which connects the data networks, and allows remote admin work and IT support
- We also have a video conference system with a multiplexing unit in NSW, capable of linking up the state offices. This can save a great deal of travel time, show new products and POS off and allow people to put a face to a name. There is a voice only conference system if the video is not needed
- On top of this infrastructure we also process orders electronically through the use of EDI software, while a few orders are faxed
- We have our own email server, which processes hundreds of emails per hour
- We also, of course, utilise a standard mail out system for large management of POS and documents that require to be held in hard copy
All told, there is always a lot of communication going on at any one time.

Who we have helped
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Gillette Fusion launch
in to the Australian market was considered the most successful field execution globally for the P&G business. Distribution results of 100% were achieved...
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Frucor Beverages
grocery work across the first 6 months of 2009 saw a clear focus on driving off location displays and promotional effectiveness to ensure that stock levels remained high...
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Procter and Gamble
have identified a number of products in the OLAY range that are susceptible to theft in store due to their size and value. Counterpoint was engaged to implement 'clam packs'...
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Counterpoint has been working with Pig in Mud to launch their new range of portable "Doggy Doors" that can be fitted in to any standard sliding door. This involved creating a new category...
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Pampers Nappies
is a global brand and was yet to be launched in to the Australian market place. In September, Proctor & Gamble and Counterpoint combined to launch ten new lines...
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Latest News
New Web Reporting Interface
December 2009
For some time the IT department has been working on a new interface to our web reporting system. We are happy to announce that this has completed internal testing and has gone live in December. There are several new feat...
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Virginia Decrue wins Woolworths Merchandiser of the Year!
November 2009
Congratulations to Virginia for winning this award in Victoria, in Area 4.2. Her territory is one of the biggest in Victoria with at least 3 of the states top 10 trading stores. She was presented the award by Darren Wise...
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New State Manager for Counterpoint
October 2009
Nathan Gridley has joined the Counterpoint team in the role of State Operation's Manager for Vic/Tas/SA. He has held roles in all facets of the market place through working for retailers, suppliers and service providers ...
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